Wishpond
Turning a collection of acquired products into one platform.
Wishpond grew through acquisitions, bringing together products across marketing automation, sales engagement, referrals, and ecommerce. The challenge wasn't simply adding products. It was making them feel like part of the same platform.
The challenge
Multiple products meant different experiences, workflows, and technical foundations. Customers needed a more connected experience without losing the capabilities that made each product valuable.
What I owned
I led product across Wishpond and its acquired products, working across product strategy, UX, integrations, and platform improvements.
Some of the work included:
- AI website templates
- SSO and platform integration
- Website builder improvements
- Ecommerce integration with Ecwid
- Cross-product workflows and UX
- Product delivery across engineering, QA, design, CS, and marketing
The result
Helped bring multiple acquired products into a more cohesive platform experience, including a shared SSO and connected customer journey.