About

About Me

Kara Kruzeniski, Senior Product Manager

Customer Support → QA → Development → Product

I'm a Senior Product Manager with 10+ years in tech, building B2B SaaS products from 0 to 1 and scaling them across voice AI, martech, and outbound sales.

I build strong teams that thrive under startup pressure, and I turn an executive team's vision into products that solve real problems. I'm data driven, using customer feedback and analytics to shape product strategy, and I can also code, design the UI and UX myself, and build with AI agents.

SalesCloser AI is a conversational AI agent for sales that I've built product for since 2024. It started as the CEO's project inside Wishpond and spun out as its own company in March 2026. The role: a team of 8 developers and 3 QAs and a direct reporting line to the CEO.

I took it from an idea to a full platform. Our agents run inbound and outbound sales calls, guide website visitors using page context, and join live calls to run demos. Today it serves hundreds of companies and handles thousands of AI voice calls every month.

Before SalesCloser, I spent almost 10 years at Wishpond, an all-in-one marketing suite used by 4,000+ businesses, growing from customer support to Senior Product Manager. As a Product Manager, I helped bring Wishpond and four acquired products (PersistIQ, Winback, Viral Loops, and EverGenius) together into one platform.

I'm also a co-inventor on 4 patents covering AI agent technology for voicemail, IVR handling, appointment scheduling, and hybrid session management across voice and text.

I built my career starting in customer support, then QA and development. That path gives me fluency across the full product lifecycle, so I don't just build product strategy. I design features and ship code too.

I thrive on turning complex problems into customer-centric solutions.

Outside of work

I'm passionate about healthy living, cooking, and I'm an avid traveller.

Education & skills

Education
University of British Columbia logo Bachelor of Arts, Philosophy University of British Columbia 2011-2015
Johns Hopkins University logo Ruby on Rails Web Development Johns Hopkins University 2020-2021
University of British Columbia logo DAA Award of Achievement in Digital Analytics University of British Columbia Digital Analytics
Certifications
Google logo Generative AI Fundamentals Google Issued 2024
LinkedIn logo Generative AI for Product Managers LinkedIn Issued 2024
Scrum Alliance logo Certified Scrum Product Owner (CSPO) Scrum Alliance Issued 2022
Skills
  • Product Management
  • Artificial Intelligence (AI)
  • Voice AI / Conversational AI
  • Product Roadmapping
  • Discovery
  • User Experience (UX)
  • Figma
  • Stitch
  • Agile / Scrum
  • User Stories
  • Stakeholder Management
  • SaaS
  • Cross-functional Leadership
  • Patents
  • Ruby on Rails
  • JavaScript
  • Node.js
  • React
  • HTML/CSS
  • GitHub
  • Shortcut
  • Notion
  • Miro
  • CircleCI
  • UX Pilot
  • Claude
  • Perplexity

Experience

Mar 2026
Senior Product Manager · SalesCloser AI
AI voice sales agents for B2B qualification and sales conversations.
  • Own product strategy, roadmap, and UX for a platform that serves hundreds of companies and handles thousands of AI voice calls every month.
  • Co-inventor on 4 patents covering AI agent technology for voicemail, IVR handling, appointment scheduling, and hybrid voice and text sessions.
  • Define product direction with leadership: priorities and sequencing across voice and web agents.
  • Run discovery with customers, CS, and sales; act as product designer (Figma/Stitch); lead a team of 8 developers and 3 QAs and report directly to the CEO.
Mar 2024 to Mar 2026
Senior Product Manager · Wishpond
Marketing suite for 4,000+ businesses. Led Wishpond product and SalesCloser through spin-out.
  • Led SalesCloser end to end from concept to standalone company: feature strategy, UX, and roadmap.
  • Shipped AI website templates, SSO, website builder enhancements, and Ecwid ecommerce integration.
  • Partnered with CEO and exec team on roadmaps; managed UX resources and Agile execution across business units.
  • Primary liaison across Account Management, CS, Design, Sales, eng, and support.
Nov 2022 to Mar 2024
Product Manager · Wishpond
Delivery across Wishpond and acquired products.
  • Led Agile delivery across Wishpond, Winback, and PersistIQ.
  • Helped integrate PersistIQ, Winback, Viral Loops, and EverGenius into a cohesive platform experience.
  • Integrated an AI website builder into the existing platform.
  • Ran proofs of concept to test new feature ideas quickly, moving the strongest into the roadmap and dropping the rest early.
  • Owned prioritization, user stories, and acceptance criteria; coordinated QA, CS, and Marketing releases.
Jan 2022 to Nov 2022
Software Developer · Wishpond
  • Built features, fixed critical bugs, and wrote unit tests with technical leads.
  • Facilitated sprint planning; guided developers and QA; trained the QA team.
Mar 2018 to Jan 2022
Senior QA Specialist · Wishpond
  • Quality and UI review for 15 major features with minimal escape defects.
  • Bug triage, automated browser tests, and pre/post-deploy verification.
  • Surfaced UX bottlenecks; built coding skills that enabled the engineering to PM path.
Jul 2016 to Mar 2018
Customer Success Representative · Wishpond
  • Support via Intercom, email, and phone; one-on-one client training.
  • Set company records for ratings and ticket volume.
  • Fed bugs and UX issues to engineering; improved CS processes.
Feb 2015 to Jun 2016
Customer Success & QA · 99Gamers.com
  • Employee #7 at a VC-backed gaming startup; led CS and QA for 580,000 users.
  • Bug tracking, specs, and prioritization with engineering; built help desk processes.