About

About Me

Kara Kruzeniski

Customer Success → QA → Engineering → Product

I didn't take the traditional path into Product, and I think that's shaped how I build.

I started in Customer Success, then moved into QA, software engineering, and eventually Product Management. Each role gave me a different perspective: how customers think, where products break, how software gets built, and ultimately, how to bring all of those pieces together.

Today, I'm a Senior Product Manager focused on AI voice agents and B2B SaaS. I lead product for SalesCloser AI, where I've taken an AI voice-agent product from concept through spin-out and now own its strategy, roadmap, UX, and delivery. I'm a co-inventor on 3 granted AI patents and 1 pending.

I'm drawn to products that are still being figured out, especially conversational and agent experiences where the problem isn't perfectly defined, the path isn't obvious, and the best approach is to build, learn, and iterate.

I also like staying close to the work. I design in Figma, speak enough engineering to work closely with developers, and I'm just as comfortable digging into a bug or testing a prototype as I am building a roadmap.

At the end of the day, I like building useful things with good people. I care about simple experiences, strong teams, moving quickly, and being willing to change direction when you learn something new.

Outside of Product

When I'm not working, I'm usually traveling, at the beach, spending time with my dog, or convincing myself I have time to build one of the many ideas I've come up with.

I'm naturally curious and always interested in what's next, whether that's a new technology, a new product, or just a better way to do something.

Education & skills

Education
Bachelor of Arts, Philosophy University of British Columbia 2011-2015
Ruby on Rails Web Development Johns Hopkins University 2020-2021
DAA Award of Achievement in Digital Analytics University of British Columbia Digital Analytics
Certifications
Generative AI Fundamentals Google Issued 2024
Generative AI for Product Managers LinkedIn Issued 2024
Certified Scrum Product Owner (CSPO) Scrum Alliance Issued 2022
Skills
  • Product Management
  • Artificial Intelligence (AI)
  • Voice AI / Conversational AI
  • Product Roadmapping
  • Discovery
  • User Experience (UX)
  • Figma
  • Stitch
  • Agile / Scrum
  • User Stories
  • Stakeholder Management
  • SaaS
  • Cross-functional Leadership
  • Patents
  • Ruby on Rails
  • JavaScript
  • Node.js
  • React
  • HTML/CSS
  • GitHub
  • Shortcut
  • Notion
  • Miro
  • CircleCI
  • UX Pilot
  • Claude
  • Perplexity

Experience

Mar 2026 to present
Senior Product Manager · SalesCloser AI
AI voice sales agents for B2B qualification and sales conversations.
  • Own product strategy, roadmap, and UX for a platform with thousands of accounts and 4,900 AI voice calls per month.
  • Co-inventor on 3 granted AI patents and 1 pending; partner on patent strategy for the voice agent platform.
  • Define product direction with leadership: priorities and sequencing across voice and web agents.
  • Run discovery with customers, CS, and sales; act as product designer (Figma/Stitch) with 6 developers, 1 QA, CS, and sales.
Mar 2024 to Mar 2026
Senior Product Manager · Wishpond
Marketing suite for 4,000+ businesses. Led Wishpond product and SalesCloser through spin-out.
  • Led SalesCloser end to end from concept to standalone company: feature strategy, UX, and roadmap.
  • Shipped AI website templates, SSO, website builder enhancements, and Ecwid ecommerce integration.
  • Partnered with CEO and exec team on roadmaps; managed UX resources and Agile execution across business units.
  • Primary liaison across Account Management, CS, Design, Sales, eng, and support.
Nov 2022 to Mar 2024
Product Manager · Wishpond
Delivery across Wishpond and acquired products.
  • Led Agile delivery across Wishpond, Winback, and PersistIQ.
  • Integrated an AI website builder into the existing platform.
  • Ran 5 feature Proof of Concepts, then converted winners into backlog.
  • Owned prioritization, user stories, and acceptance criteria; coordinated QA, CS, and Marketing releases.
Jan 2022 to Nov 2022
Software Developer · Wishpond
  • Built features, fixed critical bugs, and wrote unit tests with technical leads.
  • Facilitated sprint planning; guided developers and QA; trained the QA team.
  • Helped integrate PersistIQ, Winback, and Evergenius into a cohesive platform experience.
Mar 2018 to Jan 2022
Senior QA Specialist · Wishpond
  • Quality and UI review for 15 major features with minimal escape defects.
  • Bug triage, automated browser tests, and pre/post-deploy verification.
  • Surfaced UX bottlenecks; built coding skills that enabled the engineering to PM path.
Jul 2016 to Mar 2018
Customer Success Representative · Wishpond
  • Support via Intercom, email, and phone; one-on-one client training.
  • Set company records for ratings and ticket volume.
  • Fed bugs and UX issues to engineering; improved CS processes.
Feb 2015 to Jun 2016
Customer Success & QA · 99Gamers.com
  • Employee #7 at a VC-backed gaming startup; led CS and QA for 580,000 users.
  • Bug tracking, specs, and prioritization with engineering; built help desk processes.