Viral Loops
Making growth campaigns easier to launch.
Viral Loops helps teams create referral and waitlist campaigns designed to turn existing customers and audiences into a growth channel.
The challenge
Referral campaigns can be powerful, but getting one launched often means dealing with complicated setup, campaign logic, and design.
What I owned
I worked on Viral Loops as part of the Wishpond suite, focusing on the product experience around campaign creation and template-driven workflows. The goal was to make the starting point simpler: choose a proven campaign structure, customize it, and get moving.
The bigger picture
Viral Loops was one of several products I worked across as Wishpond brought its acquisitions together. It gave me experience balancing the needs of an established product with the broader direction of a growing platform.