SalesCloser AI
From concept to standalone AI voice-agent company.
SalesCloser started as an idea for using AI to automate sales conversations. I helped turn it into a product, shape the experience, build the roadmap, and eventually take it through spin-out as its own company.
The challenge
AI sales tools were becoming increasingly common, but many still felt more like demos than products teams could confidently put to work. The challenge was bigger than building an AI agent. We needed to make the entire experience, from creating an agent to deploying it and understanding what happened in a conversation, feel usable and trustworthy.
The approach
I focused on treating the agent itself as the product. That meant thinking through activation, onboarding, conversation design, integrations, testing, and the experience around the agent, not just the underlying AI.
What I owned
I led product strategy, roadmap, and UX from the early product through its evolution into a standalone platform. On a small team, I also acted as the product designer, working directly with engineering, QA, customer success, and sales.
Some of the work included:
- Conversational onboarding that helps users create their first sales agent
- Natural-language setup for connecting third-party tools
- AI-powered website agents that understand and interact with page context
- Voice-agent experiences for inbound and outbound sales conversations
- Product strategy and roadmap across the platform
The result
I helped take SalesCloser from concept → product → standalone company.