PersistIQ
Bringing a sales engagement product into a larger SaaS platform.
PersistIQ was an established outbound sales product when it became part of Wishpond's growing product portfolio.
The challenge
The goal was to integrate PersistIQ into the broader Wishpond ecosystem without losing the campaign and sequencing capabilities that made it useful to sales teams.
What I owned
I worked across PersistIQ first in QA and later in Product, giving me a front-row view of both the product and the integration work. I led delivery across campaigns, workflows, backlog prioritization, and cross-product experiences.
What I learned
Working on PersistIQ shaped how I think about product integration: the goal isn't simply to connect products technically. The experience needs to make sense to the person using it.